Financial institutions are already leveraging AI as a competitive advantage (2024)

Good morning. CFOs are continuing to explore use cases for generative AI to support efficiency and productivity. But financial services, in particular, is one of the world’s most heavily regulated industries, so the stakes are high when it comes to incorporating the technology—and doing so in the right way. BNY is the latest bank to forge ahead and create a unique generative AI-powered assistant.

“How BNY’s new AI tool Eliza is minting an army of disposable assistants” is an exclusive Fortune report by my colleague Michael del Castillo. With $50 trillion worth of assets under custody or administration, BNY is one of the largest banks in the world to announce a proprietary AI.

Del Castillo writes: “BNY’s new AI tool is named Eliza in honor of the wife of Alexander Hamilton, who founded the bank’s corporate predecessor. The physical part of Eliza’s brain consists of Nvidia microchips and cloud infrastructure powered by Microsoft’s Azure and Google Cloud. But Eliza’s mind, the way she approaches problems, is a BNY original, using OpenAI’s GPT-4, Google’s Gemini and Meta’s Llama.

“While most open-source AIs are essentially one-size-fits-all virtual assistants, Eliza lets employees create bespoke assistants (BNY prefers the term “agent”) and fill them with proprietary data in order to take on particular tasks.” Eliza is currently being used by a quarter of the bank’s employees, which is about 14,000 people.

You can read the full story about how Eliza came to life here.

CEOs in the financial services sector are increasingly embracing generative AI, according to a study by IBM released in June. More than half (57%) of banking and financial markets (BFM) CEOs surveyed said that gaining a competitive advantage will depend on who has the most advanced generative AI.

IBM’s findings are part of an annual global cross-industry study that surveyed more than 3,000 CEOs from over 30 countries and 26 industries. The respondents included 297 CEOs from the BFM sector.

But with the implementation of a technological transformation, there’s a culture change. For that reason, 65% said success with AI will depend more on people’s adoption than the technology itself. Nonetheless, 60% said they are pushing for AI adoption more quickly than some employees might want, according to the study.

Another finding is 53% said they’re struggling to find the talent to fill key technology roles. And due to generative AI, half of the CEOs said they are hiring for roles that did not even exist this time last year. Another aspect of using generative AI is maintaining customer trust—something that will have a greater impact on success than any specific product or service, according to the CEOs.

“Workforce needs are shifting rapidly in the financial services sector and CEOs must ensure that upskilling programs are prioritized,” Shanker Ramamurthy, a global managing partner at IBM Consulting said in a statement.

That’s certainly something to consider as the financial services sector plans to go all in on generative AI.

Have a good weekend.

Sheryl Estrada
sheryl.estrada@fortune.com

The following sections of CFO Daily were curated byGreg McKenna

Leaderboard

Some notable moves this week:

Rachel Ruggeri, CFO of Starbucks (NASDAQ: SBUX), will serve as interim CEO until Sept. 9 when Brian Niccol, currently CEO of Chipotle Mexican Grill, Inc., will join the company as chair and CEO.

Jack Hartung, CFO of Chipotle Mexican Grill, Inc. (NYSE: CMG), who recently announced his retirement from Chipotle in 2025, has agreed to remain with the organization indefinitely as president of strategy, finance, and supply chain. Scott Boatwright, COO, will serve as interim CEO.

Robin Kooyman was appointed CFO of Blackline Safety (TSX: BLN), a manufacturer of employee safety technology, effective Sept. 9. She will succeed former CFO Shane Grennan, who resigned in June after eight years in the role to pursue other opportunities, the company said.

Matteo Anversa was appointed CFO of Logitech (Nasdaq: LOGI), a Swiss computer hardware manufacturer, effective Sept. 1. He will succeed interim CFO Meeta Sunderwala, the company’s chief accounting officer.

D. Anthony Scaglione, EVP and CFO of The ODP Corporation (NASDAQ: ODP), a provider of products, services, and technology solutions, is stepping down from his role to pursue another career opportunity.

Nigel Clerkinwas named CFO atICON plc (NASDAQ: ICLR), a health care intelligence and clinical research organization. Most recently, Clerkin was CFO at LetsGetChecked, a global provider of at-home health care services.

Laura Russell was promoted to interim CFO of Rogers Corporation (NYSE: ROG), an Arizona-based electronic components manufacturer, effective Aug. 12. She will succeed former CFO Ram Mayampurath, who has resigned after three years in the role to pursue another opportunity, the company said.

Big Deal

Most executives expect their investments in Gen AI to produce positive returns in the next three years, according to a new survey from KPMG. The firm polled 225 senior business leaders at companies with $1 billion or more in revenue, with 83% of respondents saying GenAI spending will increase over the next three years and 78% confident in the ROI of planned AI investments in that span.

Just 16% of those surveyed said their workforce was highly equipped across all areas necessary for GenAI utilization, however. Sixty-nine percent said their companies are training their workforces in GenAI, while 61% said their firms are actively recruiting to support AI initiatives.

“The leaders I’ve talked to say that they believe a combination of investment in AI technology and talent will pay off in terms of better performance, improved quality and enhanced customer experience and loyalty,” said Carl Carande, vice chair of advisory at KPMG.

Going deeper

Here are a few Fortune weekend reads:

China’s newfound taste for milk could be a $626 billion business. How U.S. banks and dairy farmers plan to cash in,” by Michael del Castillo

Starbucks welcomes new CEO Brian Niccol with a $113 million payday—and he can work remotely,” by Amanda Gerut

The key to getting off the years-long wait list at South Florida’s most exclusive country clubs? $1 million—and your golf clubs,” by Alicia Adamczyk

Toxic metals found in tampons have set off alarm bells—the kind I responded to 35 years ago when starting my company,” by Susie Hewson

Overheard

“Remember, you have earned the right through years of hard work to choose your next path so your life becomes less transactional, more meaningful, and ultimately happier. What’s your next chapter going to be called? Mine? Rewirement: A Personal Renaissance.”

—Anne Chow writes in a Fortune opinion piece, titled “Fellow Gen Xers: That retirement crisis you’re losing sleep over is a ‘rewirement’ opportunity.” Chow is formerly CEO of AT&T Business, is the lead director on FranklinCovey’s board of directors, a director of 3M and CSX, and author of the upcoming book Lead Bigger: The Transformative Power of Inclusion.

This is the web version of CFO Daily, a newsletter on the trends and individuals shaping corporate finance. Sign up for free.

Financial institutions are already leveraging AI as a competitive advantage (2024)

FAQs

How does AI give competitive advantage? ›

Personalization: AI enables businesses to offer personalized experiences to customers and employees by analyzing their preferences and behaviors. This personalization can be put in place in things like customized marketing, product recommendations, and tailored customer service.

How is AI used in financial institutions? ›

How is AI used in finance? AI in finance can help in five general areas: personalize services and products, create opportunities, manage risk and fraud, enable transparency and compliance, and automate operations and reduce costs.

How can businesses use AI to gain competitive advantage in the finance industry? ›

AI in finance systems are being used to automate the tracking and reporting of regulatory compliance. By continuously monitoring financial transactions and operations, AI can identify potential compliance issues and help companies avoid costly penalties.

How can banks leverage AI? ›

By creating detailed simulations of financial scenarios, generative AI tools provide deeper insights into credit risks. This helps the financial institutions improve the accuracy of their credit scoring models, leading to smarter lending decisions.

What are the benefits of leveraging AI? ›

Here are 12 advantages the technology brings to organizations across various industry sectors.
  • Better decisions. ...
  • Efficiency and productivity gains. ...
  • Improved speed of business. ...
  • New capabilities and business model expansion. ...
  • Personalized customer services and experiences. ...
  • Improved services. ...
  • Improved monitoring.
Aug 6, 2024

How does AI increase competition? ›

AI can potentially perfectly target offers for specific buyers or buyer segments. This can result in those buyers who are more likely to switch to a competitor's product/service being aggressively targeted with more attractive offers.

Which is an example of an AI application in financial markets? ›

Whether offering 24/7 financial guidance via chatbots powered by natural language processing or personalizing insights for wealth management solutions, AI is a necessity for any financial institution looking to be a top player in the industry. An early example of AI in personal finance is Capital One's Eno.

How AI will impact the accounting and finance industry? ›

Integrating AI in the accounting industry is an essential shift in how financial operations run and how data is handled. AI is changing the work of finance professionals and accountants by automating repetitive operations, improving fraud detection, offering real-time insights, and modernizing audit processes.

How AI will transform financial management? ›

By integrating AI into their operations, CFOs can improve financial accuracy, enhance strategic planning, reduce costs and drive overall business performance. This can enable finance leaders to move beyond traditional financial roles and become strategic partners within their organizations.

Is AI good or bad for banks? ›

AI and machine learning help banks identify fraudulent activities, track faults in their systems, minimize risks, and improve overall online finance security. AI can also help banks handle cyber threats.

What are the advantages and disadvantages of AI in finance? ›

However, these are some benefits of using AI in finance that the majority of businesses will benefit from.
  • Automation of mundane tasks. ...
  • Increased efficiency. ...
  • Greater accuracy. ...
  • Increased compliance. ...
  • Cost reduction. ...
  • Customer experience. ...
  • Unable to contribute to business strategy. ...
  • AI can be expensive.
May 1, 2024

How to leverage artificial intelligence? ›

How Leaders Can Strategically Leverage AI To Find New Business Opportunities
  1. Identify Emerging Trends And Behaviors. ...
  2. Analyze Large Amounts Of Data. ...
  3. Automate Routine Tasks And Content Creation. ...
  4. Upgrade Company Software. ...
  5. Streamline Decision-Making Processes. ...
  6. Conduct Market Analyses In Real-Time. ...
  7. Optimize Asset Performance.
Feb 27, 2024

How is AI affecting the financial industry? ›

Applications of AI in Financial Services

Artificial intelligence is rapidly transforming the banking processes to make them much more efficient and also cost-effective. Through the examination of vast data sets, AI algorithms are able to automate manual tasks, freeing up the employees to focus on higher-value work.

What is the role of AI in banking industry? ›

How is Ai used in Banking? AI is used in banking to enhance efficiency, security, and customer experiences. It automates routine tasks like data entry and fraud detection, reducing operational costs. AI-driven chatbots provide 24/7 customer support.

What are the risks of AI in financial services? ›

In the Non-Bank Report, Treasury noted the potential for AI models to perpetuate discrimination by utilizing and learning from data that reflect and reinforce historical biases. These challenges of managing explainability and bias may impede the adoption and use of AI by financial institutions.

How does business intelligence provide competitive advantage? ›

BI-driven insight can provide a competitive edge by helping businesses track their competition and market trends to identify new opportunities. It can also improve speed-to-decision and allow companies to outpace their competitors by being faster to market.

What is the competitive advantage of generative AI? ›

With 2024 shaping up to be the year for gen AI to prove its value, companies should keep in mind the hard lessons learned with digital and AI transformations: competitive advantage comes from building organizational and technological capabilities to broadly innovate, deploy, and improve solutions at scale—in effect, ...

How do businesses benefit from AI? ›

Benefits of Using AI in Business
  • Improved Customer Engagement and Experience. ...
  • Data Analysis and Insights. ...
  • Automation and Efficiency of Business Processes. ...
  • Content Generation. ...
  • Customer Service and Support. ...
  • Information Technology (IT) Operations. ...
  • Human Resources. ...
  • Sales and Marketing.
Mar 22, 2024

What is the role of AI in competitive intelligence? ›

By harnessing the power of AI to improve competitive intelligence, companies can automate data collection and analysis, gain in-depth customer and market insights, improve forecasting, enhance competitive analysis, and streamline internal processes.

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